Keyword research and Analysis is a critical and important task in SEO. It is essential to determine Keyword density and relevant keywords for your website. Your most important task should be those search and search phrases that are related to your website. If you need sales conversion rather than traffic (although important) you should determine what a customer needs, what are its problem and solution in the form of service you will offer to them. Recent studies revealed that people do not go deeper than 3 pages in search engines even pages on the search results have different-2 percentage of traffic. So you have to optimize the best keywords for your website if you are serious to rank in search engine.
There are couples of keyword research tool available online. Some of best ones are
These tools are paid tools. If you want to use free tool you should try http://www.goodkeywords.com this one. With the help of these tools you can find all the variations and permutations of the search phrases. You can make a business research with these tools and make an analysis of estimate traffic before hand.
Caution
- If you want a ranking on Google
first try to analyze top ranked sites, you should try to know to what are
there keyword phrases, how frequently they get updated then you should try
to implement those things on your site with little better effort. You will
definitely get a ranking on Google.
- It is said best if a particular website ranks #1 on highly competitive keyword. But if you have new site you should try to optimize your site at low competitive keyword because if you use high keyword you will raise you competition.