Steps before Content optimization

Content optimization is writing art and evergreen technique that search engines can’t change by there mathematical algorithm but we have to consider about keyword weight and density while writing content.  Content needs to be pre-planned to guarantee it beats in time for particular promotion activity.

So if you want to increase the ranking give significant information and content based on your business services so that surfers well understand your business. While writing you has to assume that what would you do if you are a surfer?

General Guidelines

• Make your content good, easy to read, don’t stick with complex words so that they can fulfill customer lifecycle framework.
• Try to focus on main subject means you have to concentrate on your main business services. Do not let to describe all service in single page rather then your index page. If you are providing Search Engine Optimization services as this services consist of several sub phases

• Directory submission
• Search Engine Submission
• Article Posting
• Blog submission
• Website Monitoring etc,

• So try to describe all the services on different page. Make each and every page have different title, description and keywords. Write brief for each and every service at least 300 to 400 words on separate page.  Don’t forget to consider keyword density and weight.

• As I sentenced above “Think like a Surfer”, consider there feedback and problem. Interrelate there problem with business services. Try to map there demand and just provide them.  Explain them how you can solve there problem by your services.

Above words are general instruction and the facts we should consider before writing content or describing your business services. So if you consider the above brief you can boost your customer life cycle.